Real Influence

Real Influence

Persuade Without Pushing and Gain Without Giving in

eBook - 2012
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American Management Association
In this groundbreaking book, learn a new model for authentic influence: the kind that creates a strong initial connection and survives long after agreement has been reached.
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: Examine your priorities Learn about the key players and what they need Earn their attention and motivate them to hear more Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all.

& Taylor

The authors argue against the aggressive selling of ideas and instead emphasize listening, genuine engagement and commitment to a lasting business relationship in order to get someone to come around to one's way of thinking.

Publisher: New York : American Management Association, c2012
ISBN: 9780814420164
Branch Call Number: E-BOOK
Characteristics: 1 online resource
Additional Contributors: Ullmen, John B. 1966-


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Dec 23, 2016

This is a fantastic book on influencing others. The key is focusing on how to make the transaction or experience meaning full for them, not how to get them to do what you want.


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