The Viral Video Manifesto

The Viral Video Manifesto

Why Everything You Know Is Wrong and How to Do What Really Works

Book - 2013
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Baker & Taylor
Describes how to successfully create and market an Internet video using four core principles--authenticity, succinctness, originality, and emotional connection--and examines effective examples of popular viral videos exemplifying these principles.

McGraw Hill

Creating the next YouTube blockbuster is easier than you think!

Includes more than 100 QR Codes linking to successfulviral videos!

"These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon

One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling.

Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in TheViral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles:

Be True . . . Don't fake it. Make it real.
Don't Waste My Time . . . Get down to business right away.
Be Unforgettable . . . Show us something we've never seen before.
It's All About Humanity . . . An emotional connection is the key to sharing.

Publisher: New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2013
ISBN: 9780071803380
Characteristics: x, 226 p. : ill. ; 23 cm
Additional Contributors: Grobe, Fritz


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