Starting your Career as A Social Media Manager

Starting your Career as A Social Media Manager

Book - 2012
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Baker & Taylor
Explores the employment possibilities available in the expanding world of social media, discussing how to establish an online presence, interview, develop skills, and understand the field's different roles and responsibilities.

Perseus Publishing

This exciting career manual explores the fundamentals of the social media manager’s profession and its endless possibilities. The explosion of social media sites like Facebook, Twitter, and LinkedIn has created a need for highly skilled practitioners—experts who not only are fluent in social media platforms but know how to use them strategically. Starting Your Career as a Social Media Manager is a must-have for anyone considering launching a career in this growing field, offering useful advice making yourself marketable to potential employers using social media tools, advancing your career, and identifying the “best fit” social media employers and positions for you. Social media specialists are employed by companies as diverse as boutique shops, government agencies, and large corporations, so it can be a challenge to find your niche and land the job you want.

This practical guide also offers tips for establishing an online presence, interviewing, and understanding different roles and responsibilities in the field. Additional topics include:

  • Making the choice to pursue a career in social media
  • Enhancing your skill set
  • Deciding on an area of specialization
  • Developing your personal brand
  • Making good job choices
  • Knowing what to expect when you get hired
  • Maintaining intellectual curiosity
  • Keeping an eye out for the next big thing
  • Identifying “the next step”
  • And more
Few paths offer more possibilities, freedom, and growth potential than a career in social media. If you like the sound of that, follow this guide!


Norton Pub

This exciting career manual explores the fundamentals of the social media manager’s profession and its endless possibilities. The explosion of social media sites like Facebook, Twitter, and LinkedIn has created a need for highly skilled practitioners—experts who not only are fluent in social media platforms but know how to use them strategically. Starting Your Career as a Social Media Manager is a must-have for anyone considering launching a career in this growing field, offering useful advice making yourself marketable to potential employers using social media tools, advancing your career, and identifying the “best fit” social media employers and positions for you. Social media specialists are employed by companies as diverse as boutique shops, government agencies, and large corporations, so it can be a challenge to find your niche and land the job you want.

This practical guide also offers tips for establishing an online presence, interviewing, and understanding different roles and responsibilities in the field.   Additional topics include:

  • Making the choice to pursue a career in social media
  • Enhancing your skill set
  • Deciding on an area of specialization
  • Developing your personal brand
  • Making good job choices
  • Knowing what to expect when you get hired
  • Maintaining intellectual curiosity
  • Keeping an eye out for the next big thing
  • Identifying “the next step” 
  • And more  
Few paths offer more possibilities, freedom, and growth potential than a career in social media. If you like the sound of that, follow this guide!  


This exciting career manual explores the fundamentals of the social media manager’s profession and its endless possibilities. The explosion of social media sites like Facebook, Twitter, and LinkedIn has created a need for highly skilled practitioners—experts who not only are fluent in social media platforms but know how to use them strategically. Starting Your Career as a Social Media Manager is a must-have for anyone considering launching a career in this growing field, offering useful advice making yourself marketable to potential employers using social media tools, advancing your career, and identifying the “best fit” social media employers and positions for you. Social media specialists are employed by companies as diverse as boutique shops, government agencies, and large corporations, so it can be a challenge to find your niche and land the job you want.

This practical guide also offers tips for establishing an online presence, interviewing, and understanding different roles and responsibilities in the field. Additional topics include:

Making the choice to pursue a career in social mediaEnhancing your skill set Deciding on an area of specializationDeveloping your personal brandMaking good job choices Knowing what to expect when you get hired Maintaining intellectual curiosity Keeping an eye out for the next big thing Identifying “the next step” And more Few paths offer more possibilities, freedom, and growth potential than a career in social media. If you like the sound of that, follow this guide!

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.


Publisher: New York : Allworth Press, c2012
ISBN: 9781581159257
1581159250
Characteristics: xiv, 249 p. : ill. ; 23 cm

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