ROY G. BIV

ROY G. BIV

An Exceedingly Surprising Book About Color

Book - 2013
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Baker & Taylor
Organized by the colors of the rainbow, a design expert and writer provides readers with a whole new way of looking at the world around us, bringing it all vividly to life, from Sweden's "black socks of envy" to Britain's pink-colored machismo.

McMillan Palgrave

A visually stunning, brilliantly original reference on the colors of the rainbow, from Sweden's "black socks of envy" to the pink-colored machismo of the British empire.


Color is all around us every day. We use it to interpret the world-red means stop, blue means water, orange means construction. But it is also written into our metaphors, of speech and thought alike: yellow means cowardice; green means envy-unless you're in Germany, where yellow means envy, and you can be “beat up green and yellow.”

Jude Stewart, a design expert and writer, digs into this rich subject with gusto. What color is the universe? We might say it's black, but astrophysicists think it might be turquoise. Unless it's beige. To read about color from Jude Stewart is to unlock a whole different way of looking at the world around us-and bringing it all vividly to life.

The book itself is organized around the rainbow and is lavishly designed, with cross-references that liven up each page. (Follow the thread of imperialism, for example, from the pink-colored colonies on maps of the British Empire to the green wallpaper that might have killed Napoleon.) A lovingly packaged, distinctive book, it will be the only one of its kind.

ROY G. BIV is a reference and inspiration for designers and artists, as well as a unique, beautiful, and irresistible book for just about anyone.



Baker
& Taylor

Organized by the colors of the rainbow, a design expert and writer provides readers with a whole new way of looking at the world around us, bringing it all to life.

Publisher: New York : Bloomsbury, 2013
ISBN: 9781608196135
1608196135
Characteristics: xx, 154 pages : color illustrations ; 20 cm

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BCD2013 May 06, 2014

Unique reference book for readers seeking a new way of looking at the world.

LaughingOne Apr 22, 2014

I had high expectations for this book. They were not met, not for me anyway. It is a surprising book about colour, but not in a good way. The best thing I can write about it is that it pointed out how different colours mean different things in different cultures. I found the pages packed -- almost too much information. And the side bars that were on almost every page referred the reader to other pages in the book. After awhile I stopped reading the sidebars, after I realized I would get to read the information somewhere else. The book is divided into sections by colour. Each section seemed to me to be a data dump -- the author put everything she could find about a colour into the section, and it didn't matter if some data contradicted other data. I was not impressed and do not recommend reading this book.

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