The Design Method

The Design Method

A Philosophy and Process for Functional Visual Communication

Book - 2014
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Baker & Taylor
Presents advice on creating quality design work using repeatable process that solves visual communications issues.

PEARSON

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.


In this book, you will learn:
- Ways to conduct research and gain insight into your clients’ situations
- A process for establishing strategies and plans for your projects
- How to develop a cohesive concept and visual direction for each client/job
- An iterative approach to prototype, test, refine, and produce effective design
- Techniques for presenting and documenting creative work
- Tips for making your design studio operate efficiently and consistently



Publisher: [Berkeley, Calif] : New Riders, c2014
ISBN: 9780321928849
0321928849
Branch Call Number: 741.6 K146d
Characteristics: xiii, 225 p. : ill., 21 cm

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