Above the Fold

Above the Fold

Understanding the Principles of Successful Web Site Design

Book - 2014
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Baker & Taylor
A guide to creating successful Web sites covers such topics as typography, site planning, usability, search engine optimization, marketing, and conversion.

F+W Publishing
Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:
  • PLAN
    Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
    The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
    Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

Publisher: Blue Ash, Ohio : How Books, [2014]
Edition: Revised edition
ISBN: 9781440336669
Branch Call Number: 006.7 M612a
Characteristics: vii, 275 pages : illustrations ; 23 cm


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