Three farmers - three countries - one product. How much work goes into the harvesting and selling of one kilogram of wheat for a farmer in Austria, a farmer in Russia and a farmer in the US? What kind of compensation do they get in return? Although they are located in completely different cultural areas, the farms are comparable in size, income and social structure. Making investmentdecisions, coping with new agricultural regulations and dealing with everyday life on the farm - they all act alike but ever so different at the same time.