Crowdfunding for Beginners
How to Raise Money for Start-Ups, Early Stage Enterprises, Charities and Non-Profits
Crowdfunding platforms raised $2.7 billion in 2012 and funded over a million campaigns with predictions of an 81% increase in future crowdfunding volumes. In this book, I'll put crowdfunding into the context of the socially connected world of the Internet. I will lead you through some of the preparations you will need to make before approaching the equity crowdfunding market and then I'll lead you through some of the issues which you are likely to encounter. I will then show you the state of play for equity crowdfunding in the United States and Canada, together with some of the regulatory hurdles you will face. Debt-based crowdfunding is already very popular at a personal level but is also gaining traction amongst the business community. I'll cover reward-based fundraising for books, theatre productions, etc. Crowdfunders, for these causes, may be satisfied with small rewards when those artistic endeavours come to fruition. Then, I will show you the stars of the crowdfunding...