Invisible Influence

Invisible Influence

The Hidden Forces That Shape Behavior

eBook - 2016
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You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
Publisher: New York : Simon & Schuster, 2016
Copyright Date: ©2016
ISBN: 9781476759753
1476759758
Branch Call Number: E-BOOK
Characteristics: 1 online resource
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