Invisible Influence

Invisible Influence

The Hidden Forces That Shape Behavior

Book - 2016
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Baker & Taylor
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

Baker
& Taylor

You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
The best-selling author of Contagious explores the subtle social influences that affect every day and long-term decisions, drawing on research from various disciplines to raise reader awareness of social influence and how to embrace or resist it to make healthier choices.
Explores the subtle social influences that affect everyday and long-term decisions, drawing on research from various disciplines to raise awareness of social influence and how to embrace or resist it to make healthier choices.

Simon and Schuster
The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).

But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

Publisher: New York : Simon & Schuster, 2016
Edition: First Simon & Schuster hardcover edition
ISBN: 9781476759692
1476759693
Branch Call Number: 302.13 B453i
Characteristics: vi, 264 pages : illustrations ; 22 cm

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acopeland32
Sep 29, 2018

How can an Ebook not be available to all?

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