Creative Change

Creative Change

Why We Resist It-- How We Can Embrace It

Book - 2017
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Business leaders say they want creativity and need real innovation in order to thrive in a competitive world, yet chronically reject creative solutions and often embrace the familiar. Could it be that people love but also hate creative ideas? Could the "best practices" that organizations employ to manage innovation inadvertently kill innovation? Mueller provides a four-step process to help you disrupt your current mindset and recognize creative opportunity, allowing you to lead your organization in productive new directions.
Publisher: Boston : Houghton Mifflin Harcourt, 2017
Copyright Date: ©2017
ISBN: 9780544703094
054470309X
Characteristics: xiv, 239 pages ; 22 cm

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