Win at All Costs

Win at All Costs

Inside Nike Running and Its Culture of Deception

Book - 2020
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Baker & Taylor
A behind-the-scenes journalistic exposé of the illicit activities of the Nike Oregon Project reveals how a company insider and two Olympic athletes risked their careers to expose cheating by Nike-sponsored runners, including top world athletes. 100,000 first printing.

HARPERCOLL

"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant&;and wondering whether anything in the high-stakes world of Olympic sport has truly changed." &;Alex Hutchinson, New York Times bestselling author of Endure

Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program&;the Nike Oregon Project.

In May 2017, journalist Matt Hart received a USB drive containing a single file&;a 4.7-megabyte PDF named &;Tic Toc, Tic Toc. . . .&; He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world&;s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà&;the Mafia-like code of silence about performance-enhancing drugs among those involved&;and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.

Combining sports drama and business exposé, Win at All Costs tells the full story of Nike&;s running program, uncovering a corporate win-at-all-costs culture.



Baker
& Taylor

"Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program-the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file-a 4.7-megabyte PDF named "Tic Toc, Tic Toc. . . ." He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world's best athletes. The information Hart received was part of an unfolding story of deceptionwhich began when Steve Magness, an assistant to Salazar, broke the omertáa-the Mafia-like code of silence about performance-enhancing drugs among those involved-and alerted the USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposâe, Win at All Costs tells the full story of Nike's running program, uncovering a corporate win-at-all-costs culture"--

Publisher: New York : Dey St., an imprint of William Morrow, [2020]
Edition: First edition
ISBN: 9780062917775
0062917773
9780062917782
0062917781
Branch Call Number: 338.7685 H251w
Characteristics: 416 pages ; 24 cm

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